Although I’m not a granny, I was happy to read that the latest home decorating trend is Grannychic – also known as Cottagecore, or Grandmillenial style.
I first read about this new style, a direct reaction to the popular beige minimalist décor, in the October issue of Susan Branch’s blog. (Here’s a link to her blog.)
Susan Branch she is a cookbook author and watercolor artist, who lives on Martha’s Vineyard. She published a bestselling hand-written cookbook thirty years ago called Heart of The Home (recently re-issued), and has a long list of other cookbooks to her credit. I discovered her a few years ago, after reading a review of her self-published journal, Martha’s Vineyard – Isle of Dreams – which piqued my interest enough to order it. This illustrated journal centers around her adventures buying an old cottage on Martha’s Vineyard while in her 30’s and fixing it up. She also has two other handwritten journals, The Fairy Tale Girl about growing up in California in the 1960’s-70’s, (worth it for the chapter on meeting the Beatles), and A Fine Romance about her three month trip to the English countryside with her husband, (for those who always wanted to rent an English cottage). These gorgeous books are all for sale on her website. You can also sign up for her blog/monthly newsletters, which are always cheery and uplifting.
To me, Susan Branch is a perfect example of Grannychic. She lives in a big old (1849) white house on Martha’s Vineyard, which she bought with the proceeds of her first cookbook, (a far cry from the initial shack). The house itself is my idea of house heaven, complete with a white picket fence and flower gardens. Her husband Joe (he owned a restaurant, they bonded over cooking) is a sweetie, and even her tuxedo-cat, Jack, is a lovable character. In fact, her life is so perfect, that sometimes I’m too envious to read her blogs. She’s not Martha Steward though, she’s more casual and laid back.
So, what is grannychic – antique furniture, shelves full of books, candles, wallpaper, fabrics (chintz and toile and florals), plaid pillows, and lots of color (especially blues, pinks, greens and white). Check, check, check – I have all of those. Although I’ve renovated the outside of my older style home and parts of the inside, I never got around to getting rid of the wallpaper and wainscoting in the dining room and now I don’t have to!
Which just goes to show, if you wait long enough everything comes back in style.
It’s also a way of living – flower gardens, feeding the birds, listening to old music, baking and cups of tea.
It’s cluttered versus bare surfaces, lace doilies, pretty tablecloths, and china. I’m envisioning those who de-cluttered now frequenting thrift shops trying to buy their stuff back.
It’s even Laura Ashley (must check closet). I’m hoping that it invades the fashion world too, so we can all dress up again. I’ve been watching old re-runs of Murder She Wrote lately with my mother, and wow, the clothes, everything so colorful and coordinated. It seems like a different world.
Grannychic is the kind of comfy, classic look which never goes out of style. It’s not that I don’t appreciate the aesthetic of those beige minimalist rooms, it’s just that I don’t think I could relax in them. We’re now into the time of year when the winter winds are howling, so it’s time to draw the curtains (I don’t have to replace those either!) light the candles and get cozy.
Now, if only it extends to Christmas decorating, as I have way too many decorations….